California Wines
Brand Videos | Trade Ads | Trade Show Last year California Wines reworked their marketing position to a more insightful statement, A Golden State of Mind. With this new positioning, we created long and short video formats, all done with the magic of stock video, an editor and an excellent producer. These videos are currently being used for their website and trade shows.
Canadian Trade Ad
This ad focuses on the importance of the carbon footprint of the glass.
Global Trade Campaign
A lighter approach on sustainability is literally illustrated here in this whimsical California Wines campaign, using a character we've named Calvin (wink, wink). Calvin helps illustrate the sustainability points while entertaining the reader. This mostly visual approach helps with the difficulties of translation from one global market to another.
Eureka NY Trade Show
We needed to create a banner image that would link California Wines to the Eureka NY event, the two bridges were the perfect way to achieve it.
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